I don’t care for Football, I really don’t. I spent my morning watching Liverpool FC playing to a 1-1 draw with Sunderland. Yes, that is soccer. The point being, if the NFL packed it’s bags and moved somewhere very far away, I would be quite happy. And I would watch more soccer on ESPN. And that is fine by me.
But if you have happen to turn on any sports broadcast in the last 2 and 1/2 weeks, than you and I both know that the lockout has ended, and football is gearing up again. And by “gearing up” I mean “absolutely being marketing through any channel or outlet available”. If you watch ESPN, you have most likely realized that SportsCenter has become ‘SportsfootballCenter’. I think they forgot Baseball is a sport. If you liked to listen to ESPN Radio – then you have also realized that Mike & Mike Radio is also NFL crazy. I think their podcast intro sums it up quite nicely:
“Hey it is finally over, the lockout is no more, and football season is officially a go! So don’t wait another minute – head to Stubhub! Chose the seats you want and get ready for another awesome season of the greatest show on Turf! Because that now that the season is on, the only question left is – Where do you want to sit?”
Well that is the way I want to start my morning drive, everyday. I encourage you to look at the description of their Podcasts from July 25 to now.
Now to me, any sport that has ‘lockout’ next to it is most likely going to hurt their fan base. Seems logical enough. Take a look at the NHL:
What happens to you when you lose a season? You pay for it. You lose more then income, and without a doubt you lose your trust with your fans. The NFL did not lose a season, but the very fact that there was the chance of a lost season should also show some ramifications, correct?
Well maybe not so much. A poll taken from redding.com reveals that more then 50% of football fans have either the same or more interest in the upcoming season.
Take a look at every year’s middle line. It’s every June/July, and football is about to start up. You can see the same ‘U’ pattern in every year, expect that it seems to be increasing each year. Now you would expect to see a dip in 2011, but remarkably there doesn’t even seem to be a change at all. Heck, look how the NFL has fared with the only constant sport this summer – yes, Baseball:
Yes, the MLB is the red line. And yes, it really has not fared much better than an NFL lockout.