Persistence, Thy Name is

Been a while, hasn’t it?

It doesn’t matter if you are well grounded in your career, beginning to take off in one, or simply looking for the right opportunity; one variable undermines them all: persistence. To take hold of what you want to do, and what you wish to achieve, the factor that determines it all is your ability to take root in a goal and follow it through. Throughout the day I can envision myself years from now doing what I want to do, but without a plan and the ability to walk forward no matter the circumstances I will achieve nothing.

The real key is how you define persistence. Is it synonymous with determination?  Consistency? Achievement? Truth is, it takes many forms in different scenarios, but the one gene that is going to give you persistence is patience. And not the kind of patience of your ability to wait at a stoplight without bubbling over with rage. Let’s take a look at the 1913 Webster’s Dictionary:


The power of suffering with fortitude; uncomplaining endurance of evils or wrongs, as toil, pain, poverty, insult, oppression, calamity, etc.

You want results? You want to see through your goals? Don’t just wait – but grow. If someone claims to be patience, it should mean much more then the ability to sit and do nothing. Your ability to take what comes and continue to fight is what defines the persistent man to the one who can simply wait. Here are 5 traits of true persistence:

1. Courage

There will come a time (if it hasn’t already) in which you do not want to have any part of what you know you need to do. It could be that cold call that you try to avoid at all costs or possibly entering in that meeting that you know everybody is looking to you for answers. The fact is you are going to fail at some many things, but in no way should that hinder your confidence or your actions. I think of Will Smith in The Pursuit of Happiness.

2. Commitment

Set your game plan, and see it through. You have your eyes set on a client? Even if results are not instant, with your goal in mind and strategy to back it up, stay true to your gut and build your foundation.

3. Logic

It is important to note that not all persistence pays off: Know when to back off and when to move forward. Just because you believe you created the dream strategy and no one is buying in does not mean the only possible route is to pester until it comes. Know what your trying to achieve, but understand the importance of an open mind. Pestering is not persistence. Learn from Trial and Error, make the necessary adjustments, and get back on the field.

4. Confidence

Getting yourself out there is only have the battle: Take the time to assess what you have to offer. Be confident in your abilities and yourself. You finally have the green light to make your presentation, but be prepared to showcase an unwavering spirit. Rejection comes, but don’t take it personally. For the job seeker, all you need is one catch from a plethora of nets.

5. Patience

“Good things come to those who wait” – nonsense. Waiting to me is waiting at the DMV: waiting for your name to be called as you sit and do nothing. When you face rejection, learn from it. Again, don’t take it personal. You have your confidence, you know what you have to offer, and even if your are scared out of your mind that should not shake your foundation of what you set out for yourself.


About thomaspuglia

Thomas is a Graduate of Florida State University and pursuing a life in PR/Marketing. A passion for people and a slight obsession for soccer, Thomas is volunteering as the Public Relations Coordinator for The Children's Hunger Project in Melbourne, FL. What does the future hold for this young professional? A life in Tampa with an amazing career ahead of him. View all posts by thomaspuglia

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